Marker







ignyta


precision medicine and biotechnology for the benefit of cancer patients         the objective was to create a clear and concise rebranding to unify and bring consistency to all audiences.

# visual identity system 
# brand book










Patient-focused precision medicine.

A new future
for cancer patients.







Logotype flexibility to accommodate a variety of demands for use to ensure readability and maintain integrity.
Synthesis of ignition & fire based on external flame outside the container form. The red dot works as a gag and accent of color creating meaning in a subtle way.

The integrity of the ignyta logotype relies on a clear and legible presentation. To provide the proper setting and to comply with brand standards, the logo must be surrounded by space that is clear of graphic or typographic elements. 


⟵ A detailed construction grid of the letter “t” as the torch of the logotype defining proportions and curved angles on the baseline and ascender.








︎ A spark that ignites a flame.
Color is an integral part of brand identity.
Primary colors can be found in the ignyta logo. We also created a secondary color system to support the primary colors on various marketing materials.

An icon pack associated with the credo and values of the company.






work & general inquiries:

hello@betweenstudio.com
+1 (415) 315-9952



156 2nd St. San Francisco, CA
︎ New York + Barcelona + Buenos Aires