Marker





lateralview


an IT company that offers software solutions expanding their clients’ business models with new services         they asked us to set a new point to their history redefining their brand identity.

# visual identity








The main objective was to create a balanced and singular identity for a new market paradigm aligned with innovation and creativity.





Shape progression: starting from a formal point of view, the idea was to get a monogram integrated capable of being reproduced independently by working as a (mark) symbol.





↑ Construction grid.
The new character was integrated on a monoline shape starting on the second word, “view”. This position creates a typography gag which leaves a tacit space between both sides that compose the brand.




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