an IT company that offers software solutions expanding their clients’ business models with new services
# visual identity
The main objective was to create a balanced and singular identity for a new market paradigm aligned with innovation and creativity.
Shape progression: starting from a formal point of view, the idea was to get a monogram integrated capable of being reproduced independently by working as a (mark) symbol.
↑ Construction grid.
The new character was integrated on a monoline shape starting on the second word, “view”
. This position creates a typography gag which leaves a tacit space between both sides that compose the brand.